Privacy Policy
Effective Date: June 16, 2026 | Last Updated: June 16, 2026
Behind The Best (operating as Sports Performance Anxiety, “we,” “us,” or “our”) is a mental performance coaching service founded by Dr. Jay Cavanaugh. We are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, share, and protect your data when you interact with us through our website, coaching services, WhatsApp Business, and other communication channels.
1. Information We Collect
a. Information You Provide Directly
- Contact information: Name, email address, phone number
- Coaching intake data: Sport, age/level, performance concerns, goals (collected via forms and questionnaires)
- Communications: Messages, voice recordings, and other content you send us through WhatsApp, email, or other messaging platforms
- Payment information: Billing details processed through our third-party payment processors (we do not store full payment card numbers)
b. Information Collected Automatically
- Website usage data: Pages visited, time on site, referring URLs, browser type, device type, and IP address (collected via cookies and analytics tools)
- WhatsApp metadata: Phone number, message timestamps, delivery/read status, and message type (text, audio, image)
c. Information from Third Parties
- Meta/Facebook: When you message us through WhatsApp Business, Meta provides your WhatsApp profile name, phone number, and message content to us through the WhatsApp Business API
- Form providers: Responses submitted through Typeform or similar intake tools
2. How We Use Your Information
We use your information for the following purposes:
- Coaching services: To provide, personalize, and improve our mental performance coaching
- Communication: To respond to your messages, send coaching tools, exercises, and follow-up resources via WhatsApp, email, or other channels
- Program improvement: To analyze coaching conversations (including voice message transcriptions) to identify patterns, improve our coaching tools, and measure the effectiveness of techniques
- Content and marketing: To send newsletters (e.g., “The Beast”), podcast updates, and relevant coaching content (with your consent)
- Business operations: To manage scheduling, billing, and administrative tasks
- Legal compliance: To comply with applicable laws and regulations
3. WhatsApp Business & Meta Platform Data
We use the WhatsApp Business API (provided by Meta Platforms, Inc.) to communicate with athletes and clients. When you message us on WhatsApp:
- Your messages (text and voice) are received through Meta’s WhatsApp Business API
- Voice messages may be transcribed to text for coaching analysis purposes
- Message content is stored securely in our internal systems for coaching continuity and program improvement
- We do not sell your WhatsApp messages or personal data to third parties
- We do not use your data for advertising purposes beyond our own coaching services
- We do not share your WhatsApp data with third parties except as described in Section 4 below
Our use of information received from Meta APIs adheres to the Meta Platform Terms and Developer Policies.
4. How We Share Your Information
We do not sell, rent, or trade your personal information. We may share your data only in the following limited circumstances:
- Service providers: With trusted third-party tools that help us deliver coaching services (e.g., transcription services, cloud hosting, analytics platforms). These providers are bound by confidentiality obligations.
- Legal requirements: When required by law, regulation, legal process, or governmental request
- Safety: To protect the rights, safety, or property of our clients, ourselves, or others
- Business transfers: In connection with a merger, acquisition, or sale of assets (you would be notified)
5. Data Retention
We retain your personal information for as long as necessary to provide coaching services and fulfill the purposes described in this policy. Specifically:
- Active coaching relationships: Data is retained for the duration of the coaching engagement and for a reasonable period afterward
- Communications: WhatsApp messages and transcriptions are retained for coaching continuity and program improvement, unless you request deletion
- Marketing data: Until you unsubscribe or request removal
6. Data Security
We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, misuse, or alteration, including encrypted data transmission (HTTPS/TLS), secure cloud hosting with access controls, and limited access on a need-to-know basis. However, no method of electronic transmission or storage is 100% secure.
7. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you
- Correction: Request correction of inaccurate or incomplete data
- Deletion: Request deletion of your personal data
- Objection: Object to certain processing of your data
- Portability: Request your data in a portable format
- Withdraw consent: Where processing is based on consent, you may withdraw it at any time
To exercise any of these rights, contact us using the information in Section 10 below.
8. Children’s Privacy
Our coaching services may involve athletes under the age of 18. In such cases, we obtain consent from a parent or legal guardian before collecting personal information from minors. Parents and guardians may contact us at any time to review, update, or request deletion of their child’s personal information.
9. Changes to This Policy
We may update this Privacy Policy from time to time. We will post the updated policy on this page with a revised “Last Updated” date.
10. Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us:
Behind The Best / Sports Performance Anxiety
Dr. Jay Cavanaugh — Founder & Mental Performance Coach
Email: jay@sportsperformanceanxiety.com
Website: sportsperformanceanxiety.com